We spent years coming up with formulas for pricing photos by size — the way the art world does — but it never felt right for us. Then we had a realization: The people with the most wall space are starting out and watching every dollar, while the people with the most dollars are downsizing. So we came up with a new formula: Every photograph is $25 regardless of size — because we'd rather have Rick's work out on your walls than in our flat files.